Design Checklist For Your Website
It is not enough to just design a website and slap it on a web server. Rather it is pertinent that you design your site so that it has some ease-of-use attributes. These attributes mean that your website should be:
1. Attractiveness
Please do not confuse this with the word “colourful”. This is far from the meaning here.
By attractive, I mean that your website should look and feel as good as it gets. It should have a lot of white spaces and a few colours to give it a light, soft feeling. The rule here is simplicity, which works all the time.
You can compare this to a tacky, dark website with about a dozen flashing banners. This is not the professional feel you'll love your site to have. Remember that your website is like having a sign hanging over your shop on the street corner. If your sign looks crude, dirty and tacky, do you expect a lot of people to patronize you? You guessed it.
2. Easy to navigate
If you do not plan your website properly, you will end up producing a site akin to a tangled mess. You should have a clear direction of how visitors to your site should move from one point to another.
Depending on what your site is all about, you should have clearly defined navigation links to lead your visitors to exactly where you expect them to land after every click.
You should avoid using excessive layers that will make it difficult for your visitors to find what they are looking for. By layers, I mean having a particular item buried so deep within another item such that it takes up to 3 - 5 clicks to get to it.
E.g.: Say you are selling 3 varieties of clothes: Shirts, T-shirts and Trousers.
Why should you allow your visitors to go through
Catalogue
|
Products Before landing at
|
Shirts. T-shirts. Trousers,
Why not just send them straight to: Shirts. T - shirts. Trousers.
It will be easier for people to go straight and view your products instead of going through 3 layers of navigation to get to the product they want. The easier it is for them to do this, the more you sell, which ultimately translates to more money, which should be your goal. >>>continued>>> |